3 Fatal Ecommerce Mistakes You Must Not Make
The moment you operate a business that offers goods or services online, you’ll need to do a lot to enable it to increase. Marketing, customer service, and even speedy load times are all vital.
With ecommerce businesses on track to create over $490 billion in U.S. sales by 2018, currently is a good time to establish a foothold in the arena. However, if you really want to expand your ecommerce business over the upcoming years, you must stay up-to-date on trends and statistics that will impact the market. Here are a some key elements that are vital for your succes and will help you not the make ecommerce mistakes.
Don’t overwhelm customers with shipping fees
According to the 2014 eCommerce Survey conducted by Visual Website Optimizer (VWO), 28 percent of all buyers will leave their shopping cart if they are presented with unanticipated shipping costs at check out. If shipping costs were clearly specified, cart abandonment didn’t occur as much. Some other top problems included confusing store navigation and security concerns.
The lesson here is to be straight up and specific regarding your business shipping fees. It’s OK to bill for shipping, but you need to make it clear that you charge this long before buyers are at the end of the sales funnel.
If you have a flat-rate fee, for instance, list it straight on your home page or every product page. Additionally, if you calculate shipping for each individual order, then consider making a note concerning that fact in the shopping cart– at the very first stage of the process, not the last. A clear and concise way to do this is to include a “calculate shipping” component immediately within the cart that customers can use early on in the checkout process to determine the extra expense.
Don’t insist customers create an account
The same VWO survey also recognized another common reason of cart abandonment: having to set up a user account. No less than 23 pct of all consumers claimed they would abandon their shopping cart if they’re required to become a registered member and will need to spend time entering a bunch of additional personal information apart from their address and contact details.
It’s important to remember that many shoppers don’t want to pay more time than required completing their order, and are simply aimed on getting their items, not on enrolling in a membership. Lots of buyers, being suddenly required to become a registered member when they’re checking out creates problems and results in a negative impact.
To avoid losing practically a fourth of your possible customers because of membership signups, make sure that you have a guest checkout option in your website’s checkout design. It’s nevertheless fine to get a member checkout as a choice for those people who are keen to sign up, but don’t demand the option on customers.
Don’t underestimate the influence of online reviews
The VWO survey discovered that a massive 55 percent of customers said online reviews affect their purchase decisions. Certainly, seeing top reviews from satisfied former consumers makes other shoppers far more probably to buy from you or support a service.
Online reviews are so powerful due to the fact that consumers know that they are typically authentic, not curated and carefully picked by a business. Remember how influential the reviews on Amazon can be for book sales, for example.
To really help your sale rate rise, it pays to motivate shoppers to publish reviews. I’ve watched companies offer a free additional item if the consumer logs a review on Amazon. You should also think about asking customers to upload their thoughts about your product or customer service directly on your site or on third-party spots, such as social media pages.
Ultimately, it takes clarity, communication, and respect for the customer’s time if you intend to build a foundation for a successful e-commerce business.