5 Ways To Drive Cheap Quality Traffic with Pinterest To Your Store!
Want to get in touch with local customers on Pinterest? Wondering how to drive cheap quality traffic with Pinterest?
Pinterest offers local businesses a way to grow relationships with prospects and customers who are primed to go through your door.
In this article you’ll discover how to use Pinterest to promote a local business.
Tip 1: Learn What Likely Customers Are Interested In
Before you do anything on Pinterest, spend time on the platform studying the people you intend to reach. You likely have an idea of who your target audience is. Are they the exact same people you’re intending to reach on Pinterest?
Discover what your target audience is doing on Pinterest, who they follow, and what kinds of things they’re pinning. Start by browsing the categories on Pinterest. Click to the right of the search box to open the drop-down category list.
Click the arrow to the right of the search box to see the categories.
Click through the categories that are most related to your business and check out related topics. From here, you can begin to see where your content and business might suit on Pinterest.
Try searching for related words in the Pinterest search bar. Pinterest’s Guided Search will show you the best commonly searched words and phrases with your search term.
Look for words related to your search term.
You can also click through to the most popular pinners and pins and boards from that search term. This is a great place to find your target customers, and learn what kind of content your target customers appreciate and how they share it.
Tip 2: Create Keyword-Friendly Boards and Profiles
Now that you’ve identified popular topics and keywords for your target market, you can begin building your profile
You’ve likely discovered some popular topics that relate to your industry. Use the interest topics you’ve identified for your boards. For instance, if you’re a hairdresser, “Hair styles DIY,” “Curly hair tips,” and “Prom styles” could be good boards for your store.
Include keywords in your profile and board titles and descriptions.
Your Pinterest profile is a perfect place to embed your keywords. This will help you get noticed on Pinterest and also on Google. Add keywords to your profile name, profile description, board titles, and board descriptions.
Tip 3: Fill Your Boards With Informative Content
People go to Pinterest looking for things to learn and to buy. Once you know what your audience finds appealing, consider what informative content you can share on your boards. This is the type of content that will get more repins and help you reach more people.
Create some boards that belong to your local community. For example, if you’re a diner, create a board to share events that are ocure in your community.
Create a board that relates to your local neighborhood.
If you’re a veterinarian, you could share informative content related to health and care for animals, popular pet products, and favorite places to take pets in the neighboring area.
Provide educational content for your target market.
Informative content will help you extend your reach. In addition to curating that content from others, you should also create your own content. Think of what customers need to know for them to value the service you provide. What sort of customer education is needed in your industry?
Create simple graphics to explain a point or a new laws. Even for non-designers, it’s easy to create informative and engaging infographics with online resources. You might also write an explainer article or create a video to show how something gets done.
Create a custom graphic to use with your pin. Share your information on Pinterest as a vertical pin. Pins perform best at 600 x 1200 (or more) pixels. Remember to write an information-rich caption to get more engagement.
Tip 4: Drive Quality Traffic and Click-throughs With Rich Pins
Pinterest rich pins allow you to embed information from your website that is updated dynamically to encourage customer sales. Here are some rich pins that might be helpful for your local business:
Use article pins if you have a blog or create blog content. When you create article pins, the headline, author, and story line will automatically be pulled into the pin This helps encourage pinners to click and save your pins.
Use product rich pins if you sell something on your website. The product’s name and pricing details will be pulled into Pinterest automatically. This will help motivate direct buying linked to your site.
Use product pins for items you’re sell on your website.
You can create a place pin that includes a map, an address, and a telephone number. This is perfect for sharing the location of your service business or perhaps the location of other businesses you’re pointing out. Try making a board about your town or a specific street. You could share place pins for several of the stops you wish to mark.
Rich pins require your tech team to add some code to your website. You can find out ways to create rich pins here.
Tip 5: Get Ready to Engage
If you’re sharing information, you’ll likely find your target market asking questions. Perhaps you can find people sharing related information on their own boards by using search.
Answer their questions and add your own thoughts in comments. This is an excellent way to create a personal connection with customers and prospects.
Creating a Pinterest profile and filling it with informative and engaging content is the primary step to obtaining new customers for your local business. But to obtain the real advantages of the platform, you need to build a following. You can achieve this with consistency. Set up a posting schedule and plan your content in advance, and use a scheduling tool to make sure it goes out at the ideal time.
You’ll also want to check your Pinterest analytics to see how your content is performing. Amongst the most telling information will be in Your Audiences. Find out if you’re reaching the people you intended to and if your content remains in line with their interests. Use these insights to adjust your strategy going forward.
What do you think? Have you used a few of these tactics to connect with your target audience on Pinterest? What techniques have worked well for your local company ? Please share your thoughts in the comments below.