Is your e-Commerce website performing well? I hope it does, but it also may depend to a large degree on how well you are using the techniques and software available on the market to make your live easier.

Let’s start with the Google services that are available totally free.

Google Analytics

Google Analytics is a basic software application in the market to anyone with a Google account. It will not only count your website hits but analyze them in a multitude of useful ways. If you intend to move beyond Google, your Internet Service Provider (ISP) may offer an analytics program as well. Just be sure you understand all the freebie possibilities before you move up to a paid analytics solution.


The next step will be to set up an Adwords campaign. Adwords is Google’s name for it, but all the main search engines offer an advertising program that gives you the opportunity to create “featured links.” These are those links that show up on the right side of the page, or nowadays in some cases at the top of the page, in internet searches.

Featured links also appear on websites one accesses, usually at the right side, or at the bottom. Typically, you, the e-Commerce practitioner, write the text of the link, and provide a graphic if wanted. Then you select a daily budget (how much you want to spend daily to push this link), and list a series of targeted websites where you would like the links to appear.

The search engine’s featured link site will give you an improved analytics page that monitors links, click-through rates, conversion rates, and other useful information. Cost is minimal, and if the campaign is cleverly mounted, rewards can be significant.


Programs like Adsense enable you to select other ads to place alongside your content. These programs enable you to align yourself with like-minded e-Commerce professionals and get commissions on their click-throughs and sales from your site. Other search engines have similar programs.

Want more?

More is available, but the price increases, of course.

There are tools for examining your rivals and their web performance on the search engines. These might be invaluable if you’re involved in a rivalry with a similar marketer. Choose your keywords in a way that will give you a competitive advantage over the some other in your field.

This can be done absolutely ethically. Keyword research tools can help you find the most effective keywords, and often even analyze their potential efficiency before selecting them. Most who have done any SEO have encountered machine-generated keyword recommendations that a mistake because the machine that’s generating them doesn’t know your circumstance at all.

Social networking tools are becoming significantly essential. It’s never just a way of posting your family photos for your friends around the country, and around the world, to see. It has turned into a powerful marketing tool, something an e-Commerce concern just can’t afford to be without. Use a tool to maximize its positive impact on your e-Commerce venture.

Here are some of the best tools available for eCommerce businesses, serving a variety of needs:

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