12 Tips You Need To Use On Facebook For Business
1) Use a Great Profile Picture
Being recognizable on Facebook is important in order to get found and Liked. Considering your profile picture reaches the top of your Page and used as your thumbnail for all of your posts, you need to make sure it’s something that your Fans will in fact associate with your brand. Generally, it’s best to just go with your company logo.
2) Don’t Make Your Company’s “About” Section Blank
A preview of your “about” section is displayed beneath your profile image, and it is just one of the first places people will look when they’re scanning your Page. Make certain yours shows relevant information about your company. What you sell, your website, what times you’re open, etc. to assist answer people’s questions immediately.
3) Coordinate Your Cover Image, Pinned Post, and Profile CTA to Promote Marketing Campaigns
These three things are the most immediately visible component of your Page. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative throughout all three.
So if you’re promoting an ebook, for instance, you could create a cover photo featuring an image of your ebook, publish an organic post to your page which contains a link to your landing page, and make sure the profile CTA has a link to the landing page as well.
4) Don’t Use a Dummy Account
There’s no other way around this one. Dummy accounts violate Facebook’s terms and conditions, so just don’t do it.
If you ‘d like to avoid post publishing mistakes, create different publishing settings for different staff members on your Page. Check out this help document from Facebook if you want to see what roles you can set for several members of your team.
5) Tailor Your Organic Posts
Targeting on Facebook isn’t just for paid content, you can also use them for organic posts too. Instead of blasting out all of your posts to all of your Fans, consider ways you can use Facebook targeting tools to segment your organic posts by age, gender, education, etc. By being more specific with your targeting, you might be able to generate even better engagement.
6) Don’t Post Too Often
According to some previous researches, companies with fewer than 10,000 Facebook followers receive 60% fewer interactions per post when they post 60+ times per month. So don’t overwhelm your customers by posting more than a few times per day. Instead, spend more time crafting higher-quality Facebook posts and getting to the other countless things on your to-do list.
7) Use Tracking URLs and Facebook Insights to Analyze Your Page Performance
You can’t improve your Facebook Page if you aren’t sure how your posts are performing in the first place. Use tracking URLs with UTM codes to identify which posts are driving traffic and conversions to your website. And for Page-specific data like your engagement rate per post, head over to Facebook Insights.
Once you have insights from these analyses, you can tailor your content strategy to post more of what works and less of what doesn’t.
8) Don’t Forget About Multimedia Posts
You’ve heard it before, and you’ll hear it again: visual content is essential to succeeding on social media.
And don’t just take my word for it. Research has a shown the use of visual content in Facebook campaigns can generate 65% more engagement after just one month.
9) Post During Strategic Times of Day
While the most effective time of day can vary from Page to Page and audience to target audience, there has been some data released that shows that posts published between 1 – 4 p.m. have the most effective click through and share rates. Use this as a jumping-off point to discover which time of day works best for you.
10) Don’t Be Slow to Respond
Did you know that 42% of consumers who complain on social networks expect a 60-minute response time? Whether your audience posts negative or positive comments, neglecting them only creates possible anger or frustration. So take a few minutes from your day to monitor your Facebook Page and respond to any issues that crop up.
11) Try Using Paid Budget to Amplify Successful Organic Posts
Get better ROI for your ads by promoting content that you already know works. Putting budget behind organic content that’s performing well can expand your reach and attract more people to your Page.
12) Don’t Make Assumptions
The last thing you want is for your posts to blend in with the other clutter on a customer’s News Feed. Just because a strategy works well for one industry doesn’t mean it will work well for yours. Test your assumptions– even the ones we’ve outlined within this post– to see what actually works for you.
What do’s and don’ts do you follow on your Facebook Page? Share your best tips with us in the comments.