Regardless of all the buzz that surrounded the new social site when it was first released, many businesses are neglecting Google Plus entirely in exchange for increased focus on sites like Facebook and Twitter. While 72 of the world’s largest 100 brands have a Google Plus page, almost 40 percent of them have never posted any content on the site. But when you consider that Google Plus is the invention of the world’s most powerful search engine, is it really the brightest technique to ignore Google Plus for business?
Even though it might not be a major website traffic driver like Pinterest or other social sites, Google Plus has some incredible benefits.
The Benefits of Google Plus for Business
The Business Insider currently reported that expansion for Google Plus has suddenly increased. In fact, the boom is so recognizable that Google Plus is on track to overtake Twitter as the world’s 2nd largest social media site, expecting that the momentum doesn’t slow.
Up 33 percent with 359 million users, more people visit the plus pages often than live in the United States. If there’s just about anything that marketing’s taught us, it’s that you always need to be ahead of the curve– and right now the curve is favoring Google Plus for business.
Apart from increased traffic, Mashable reports that Google+ is also seeing an increase of time spent on the site. Users are now spending twice as much time on Google Plus than they did in February and the trend doesn’t appear to be slowing anytime soon.
As more and more people spend time on the site, the more powerful traffic driver this platform will become.
Having an account allows you to claim authorship of your original content. This keeps your unique and original content important and accredited to you, even though content thieves scrape your work.
Furthermore, the implementation of Google means that links and referrals will be calculated based on who they come from rather than where they’re published. Authorship gives you credibility and power.
Search Engine Attention
It goes without saying that a strong presence directly correlates to stronger search engine recognition. While it can’t replace solid SEO strategy, why not enhance your efforts?
Whether you need to host Google Hangouts or filter posts for your Circles, Google Plus provides convenience options that many of the other platforms don’t. By benefiting from these features, you’re making your brand’s online presence unique from everybody else’s.
To make your Google Plus page even more effective, be sure to incorporate profile links. Unlike other social platforms, you can connect to other sites across your profile, thereby strengthening your overall sales funnel. As more people engage with you by sharing and giving you posts a +1, your profile links will instantly become powerful tools.
Ensure to optimize your title tags for search engine results. Having a highly improved page is a lot easier to rank than a standalone website. Add a picture to your profile and an author picture for content that you will claim with “Authorship.”.
Posts with pictures are clicked on up to 5 percent more than posts without. Once you’ve optimized your presence, you can enjoy Google’s bias in quickly indexing posts that have received a +1.